Mumbai
Reliance Brands Ltd (RBL) has partnered with designer Rahul Mishra to create a new brand through a joint venture. The joint venture will be in the ratio of 60:40, a statement said. “Rahul Mishra's flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally.
Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it's the perfect secret sauce to co-create a global brand. It's a strategic part of our ongoing commitment to nurture Indian art and culture,” Isha Ambani, Director, Reliance Retail Ventures Ltd, said. “We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it a strong know-how in management of the luxury and retail landscape.
The care they take to nurture the growth of some of the world's best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House,” Rahul Mishra said. Rahul Mishra will lead the creative direction of the new brand as Creative Director, the statement added.