CHANDIGARH: Renowned fashion and lifestyle brand Diesel brought together the worlds of horology and hip-hop this week at a thrilling launch event for their new collection of timepieces. Held at Mumbai’s Jio World Drive, the launch featured India’s leading singer and pop star King, who unveiled Diesel’s Vert Collection alongside the Managing Director of Fossil Group - India, Mr. Johnson Verghese.
A first-of-its-kind range of timepieces by Diesel, the Vert Collection has been crafted using a new wave of VR technology that bridges the gap between the physical and digital worlds. The exclusive event was a glamorous affair, attended by a number of prominent influencers and leading press outlets, reaffirming Diesel's status as a trendsetter in the industry.
The launch event itself was a spectacle of design and technology, featuring a captivating launch film and a showcase of the Vert Collection in all its glory. The brand further set up a striking 3D visual display of the Vert Collection within the mall, for attendees to admire up close. Diesel chose to partner with King, one of India’s most popular pop stars, to celebrate the futuristic aesthetic and transformative design of the Vert Collection and bring this fusion of elements to the public.