CHANDIGARH: In a momentous convergence of creativity and cultural reverence, Akshay & IP Singh arethrilled to announce the launch of their rendition of theevergreen Punjabi tappe- "Raanjhan Aaya" in association with Sony Music; an electrifying musical masterpiece that signifies the birth of Masaba’s luxury bridal label, 'Patiala Portraits'. The campaign features the timeless elegance of Kareena Kapoor Khan.
"RAANJHAN AAYA" is a soul-stirring rendition of the classic Punjabi folk song, encompassing the beloved tunes of "Kala Shah Kala" is a testament of Akshay and IP’s artistic prowess. This musical odyssey effortlessly weaves together a vibrant tapestry of diverse musical genres and instruments, seamlessly merging the heritage tunes with contemporary beats. At its core, the song encapsulates the effervescent spirit of traditional Punjabi wedding music, a cultural cornerstone that has filled countless celebrations with joy and exuberance for generations.
The lyrics of "RAANJHAN AAYA" is an evocative blend of rustic charm and contemporary interpretations. This fusion breathes new life into the timeless melody, delivering a fresh and invigorating take on a folk classic. The song transcends borders, inviting listeners to immerse themselves in the rich tapestry of Punjabi musical heritage.
The music-maker duo Akshay and IP shared their excitement on the release, expressing their enthusiasm for 'RAANJHAN AAYA' and the collaborative journey that brought it to life: ”Collaborating on 'RAANJHAN AAYA' for 'The Masaba Bride' has been an exhilarating creative endeavor. With 'RAANJHAN AAYA,' we aimed to pay homage to the rich heritage of folk music and culture, seamlessly blending tradition with innovation. This project, in collaboration with House of Masaba, represents our unwavering dedication to pushing artistic boundaries while celebrating the essence of timeless traditions."
Talking passionately about the track, the talented Masaba said, “Akshay & IP, have brought alive the emotion of a shaadi while sprinkling the collection notes in the lyrics beautifully. Creating 'RAANJHAN AAYA' and 'The Masaba Bride' has been an incredible journey of fusing tradition with contemporary finesse. We've poured our hearts and souls into this collection and the song, striving to capture the enduring magic of weddings while infusing them with our love for creativity and tradition. This project is a testament to our passion for celebrating the beauty of timeless customs through a modern lens.”